We are surrounded by information every day. So how do you get your message across? How do you let your customers know that your products and services are for them?
Just talking about how great your products or services are, is not enough anymore.
Customers are now connecting with brands rather than products. They need to be able to imagine your products or services becoming a part of their life.
We are wired to learn from stories and connect with the story because it has meaning for us.
Have you ever noticed that you can recall information quickly and with clarity when the information has been encased into a story. It is because our brain is wired for story.
Storytelling is how you connect with your customer. If you connect with one person, in turn you begin to connect to many people and if it continues you are connecting with communities, all through your stories.
Tell your customers your story, but how is the question.
Connecting people through storytelling